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BRAND NEW for 2024 - Hiroki 2 Sport in Graphite. This new lens colour is great for cutting out reflected glare. Polarised lenses are true “all rounders”. Superb for driving, ideal for fishing and perfect for shooting in full sun. Graphite is ideal if you’re particularity light sensitive. Available in Antique Silver and Black handmade titanium frames. As with all of our products, these sunglasses can be fitted with prescription lenses on request. Pricing varies based on individual requirement. #seelifebeautifully

BRAND NEW for 2024 - Hiroki 2 Sport in Fuchsia. This new lens colour was designed to increased the light transmission of our best selling Saffron lens to 60% and added another splash of rose to soften the wearer experience. This makes the fuchsia a great contrast booster whilst being gentle on the eye. A lovely all rounder especially for those with sensitive eyes. Available in Gold, Black and Antique Silver handmade titanium frames. #seelifebeautifully

BRAND NEW for 2024 - Hiroki 2 Sport in Cadmium. This new lens colour was designed to bridge the gap between our medium and ultra low light filtrations. Cadmium gives more glare protection in changing light conditions. At 80% light transmission, Cadmium is an excellent choice for duller days with fluctuating cloud cover - perfect for early Spring where conditions can change by the hour or the minute! Available in Gold, Black and Antique Silver frames. #seelifebeautifully

Check out these beautiful things that we’ve got… Handmade in titanium by Japanese master craftsman to our unique shooting inspired design, with high specification premium lenses and a variety of tinted and colourways to address your specific lighting challenges, the Hiroki 2 Sport is a 2024 shooting season must-have. We offer FREE worldwide shipping. Any questions, just drop us a message. As seen on TGS Outdoors. @tgs.outdoors #seelifebeautifully #claypigeonshooting Video clips courtesy of TGS Outdoors. @sashanovakovic @jonny.carter.tgs

Staying with an American theme, we received the following note a snaps from Chicago, Illinois. Eric has been patiently waiting for his new, prescription Hiroki 2 Sports in Amethyst and found the wait well worth it. Thank you for kind words Eric and a 100 straight is no doubt incoming! #seelifebeautifully #specialrelationship

We’re on holiday Stateside doing a bit of R&R ( Relax and Research ) Please be advised that from the 13-22nd of March, orders placed via the website will be delayed in being dispatched until at least the 23rd. If you have any questions, please do feel free to send a message via the website or DM us. Thank you for all of your support! #seelifebeautifully

Longer days are coming soon…be prepared. The Modena frame in Light Havana is handmade for us by craftsman in Italy. It doesn’t get more elegant than this. #seelifebeautifully #handmade #britishbrand #shopsmallbusiness

Shutter-quick reactions? If not - best get your hands on some Hirokis. Designed for clay and game shooting, our selection of lens colours enhance the visibility of your target in challenging lighting conditions. #seelifebeautifully

We received these fabulous pics from Ivan at Teague Chokes with his new Hiroki 2 Sport frames that he picked up at The Great British Shooting Show. As you can see from the images, part of the Hiroki’s design that makes them so well suited for shooting is that they sit high on the features. As a result, they don’t impede the wearer when they mount the gun to their shoulder. Additionally the super slim titanium frames are not a visual impediment which may tempt the wearer to lift their head. Thank you for the pics Ivan, we’re so glar you’re enjoying them. @teaguechokes #seelifebeautifully

Last week was INTENSE! Our three days at the Great British Shooting Show was amazing and we really appreciated the time that everyone took to stop by the stand, say hello and make a few purchases as well. We love seeing customers get excited about their new eyewear and know that their lenses will be paying dividends on the clay grounds and fields soon. Take a few snaps and selfies to send in; we would love to see them. #seelifebeautifully @britishshootingshow #customerofthemonth

It’s showtime!! The Great British Shooting Show is here and our stand is open and ready for business. We’re fully stocked with Hiroki2, Hiroki2Sport and our new fashion frame the Modena. Stop by stand A8 to come and try on a pair and see the difference for yourself. #seelifebeautifully @ed_solomons @edlyonssportsvision @britishshootingshow

It’s go go go go GO TIME! Spring is just around the corner and you’re going to need to every advantage you can get on the clay grounds…which is where our Amethyst lens in the Hiroki 2 comes into play. It’s great for full sun and as you can see dulls out green backdrops to make targets crisper. Orange ones in particular really pop. You can try these and the rest of our Hiroki range out in person this weekend at the Great British Shooting Show at the NEC Birmingham. See you there! @ed_solomons @edlyonssportsvision #seelifebeautifully @britishshootingshow

Only 10 days to go until opening day at the British Shooting Show in Birmingham NEC. We will be fully stocked with Hirokis in all frame and lens colours. Pop us a like or a message if we will be seeing you there. Ed and Ed will be on the stand to answer any eyewear or lens related questions to help you choose the best Hiroki to address your needs. See you all soon! @britishshootingshow @ed_solomons @edlyonssportsvision #seelifebeautifully

Who's coming to the Great British Shooting Show? We're counting down the days until we head to the Birmingham NEC to spend three days meeting, greeting, mixing and mingling with all of our customers and colleagues. We have a good stockholding of all Hiroki 2 and Hiroki 2 Sport available for purchase. Both Ed and Ed will be on hand to offer advice on the best lens to suit your requirements. @ed_solomons @edlyonssportsvision @britishshootingshow #seelifebeautifully

We’re headed to Birmingham for the Great British Shooting Show and will be debuting our latest Hiroki 2 glasses at the event. We have two new Sport lenses and a new polarised that we are super excited to share with you. We’re on stand A8 so swing by and say hello. Ed and Ed will both be there to offer advice on the right Hiroki lens for you. See you all soon! @britishshootingshow @ed_solomons @edlyonssportsvision #seelifebeautifully

Perfection is born out of obsession with the details. The Hiroki 2 are incredibly lightweight, weighing in at only 15g including the lenses. However, don't be fooled into thinking they're fragile, these handmade Japanese titanium pieces are exceptionally strong while being incredibly stylish. Designed to allow comfortable shooting with an increased field of vision, the Hiroki are the epitome of form and function. See the new range at our stand at the Great British Shooting Show in Birmingham later this month. @britishshootingshow #seelifebeautifully

Like a magpie, we love a bit of shine….the new Hiroki2 and Sport lenses feature an improved antiglare coating. Don’t forget, we’re at the Great British Shooting Show in Birmingham later this month from the 23rd to the 25th. See you there! #seelifebeautifully @britishshootingshow #claytargetshooting #clayshooting #gameshooting

Always fancied a pair of Hiroki 2's but not QUITE sure if they live up to the hype?(Spoiler Alert: They do. ) If you're the type who likes to try before you buy, here's your chance. Edwards Eyewear is attending the Great British Shooting Show at the NEC in Birmingham in February. Ed and Ed will be on the stand and we are fully stocked in Hiroki 2, Hiroki 2 Sport as well as our fashion eyewear range. We are excited to be attending this important sporting event and look forward to meeting so many of you there. #seelifebeautifully @britishshootingshow @ed_solomons @edlyonssportsvision

We had a lovely time at Wellshead in Somerset, at a privately owned Estate in the heart of Exmoor with friends and family. As you can see from the pics, we struggled for sun on the day. However, even in the lower light, the boost in contrast offered by our lenses proved valuable! A beautiful estate and very memorable experience. #seelifebeautifully @wellshead_estate

Famous for birds that are shot in Devon but picked in Cornwall, we enjoyed a fantastic days shooting of fast, high and very challenging birds at Endsleigh Shoot - and the Hiroki 2 and new Modena were once again put through their paces ( to devastating effect )! Ed Solomons wears the Hiroki 2 in Gold with polarised Bronze lens. Ed Lyons wears the new Modena in Light Havana. Photography courtesy of @walking.gun.photography @endsleigh_shoot #seelifebeautifully #gameshooting #gameshootinguk

The Hiroki 2 - They’re back! They’re even better than before and they’re going to be on our stand at the Great British Shooting Show! Edwards Eyewear will be at the NEC February 23-25th with both Eds available to answer your questions on the best lens for your shooting requirements. Come by, say hello and pick up a pair for yourself. #seelifebeautifully @britishshootingshow #britishbrand #britishluxury #clayshooting #gameshooting #sportsvisiontraining @ed_solomons @edlyonssportsvision

A Hiroki 2 for every occasion... Steve loves his Hiroki's and has a colour option for every lighting situation. The Bronze polarised lens works for most outdoor lifestyle situations and also as a stylish fashion choice for daily wear. The Saffron lenses boosts acquisition of targets by optimising depth perception. It's an excellent lens for clay and game shooting. We're fully stocked in all colours so gift yourself the best advantage while in the field. Free worldwide shipping and Klarna is available on checkout. Images courtesy of @walking.gun.photography @usrservices @endsleigh_shoot #seelifebeautifully

See all of these Hiroki 2 Sport models and MORE at our stand at the Great British Shooting Show at the NEC in Birmingham, February 23-25th! If you’ve ever wanted to see the difference these lenses can make to your visual acuity- here’s your chance. #seelifebeautifully @britishshootingshow #clayshooting #gameshooting #britishbrand

We're headed to Brum! Edwards Eyewear is attending the Great British Shooting Show at the NEC in Birmingham in February! Ed and Ed will be on the stand and we are fully stocked in Hiroki 2, Hiroki 2 Sport as well as our fashion eyewear range, so you can try before you buy. We are excited to be attending this annual event and look forward to meeting so many of you there. #seelifebeautifully @britishshootingshow @ed_solomons @edlyonssportsvision

+++ Brand New for 2024 ++ - Our very first accessory; the Valet Quad Case. It's the perfect home for your Edwards Eyewear. Handmade for us in Italy, this valet case has four slots, ideal for four sets of eyewear. Alternatively it also makes an ideal home for wristwatches, jewellery, cufflinks and other daily accessories. The exterior features our EE logo subtly embossed on the lid while the interior is lined in white satin. A magnetic hinge close snaps smartly shut keeping all content securely nestled inside. The Valet Quad Case is the perfect home for your Edwards Eyewear collection and will look elegant on your desk or dresser. Now available on our website for £99 with free worldwide shipping. #seelifebeautifully #handmade #britishluxury #madeinitaly

Our Lincolnshire based stockist, Grimsthorpe Estate Shooting Ground has had a complete restock of all colourways of Hiroki 2 and Hiroki 2 Sport. All frames and all colour options on lenses are available in their shop to view and try on. If you like to try before you buy and support local businesses then please get in touch with the Team at Grimsthorpe. @grimsthorpeshootingground

See the world through rose tinted glasses? We prefer saffron. #seelifebeautifully

We recently had a glorious days shooting at Endsleigh - here’s a sneak peek from the day with more images to follow. As always; proper ( safety and style ) eyewear was a must! #seelifebeautifully #britishluxury #gameshooting

The Hiroki 2 Sport were featured on the latest TGS Outdoor video....for those who would like to know more: These aviator inspired frames are crafted from super light weight titanium (only apt 15g including lenses). These handmade Japanese pieces are strong and incredibly stylish. Designed to allow comfortable shooting with an increased field of vision and an adjustable nosepiece, with seven layer impact resistant polarised lenses. Our latest Amethyst lenses fuse deep purple with a hint of rose to provide stunning and enhanced colour perception. They also help you see contours around objects more clearly while offering protection from reflective surfaces. Purple hues dampen down green backgrounds and will make Orange targets pop whilst looking cool AF. Prescription lenses are also available on request. Klarna is also available in the checkout. As worn by @jonny.carter.tgs We have a very limited number of these available in stock at the moment, so don't miss your shot. #seelifebeautifully #britishluxury #claypigeonshooting #gameshooting #supportsmallbusiness

Thank you to everyone who jumped on our small Hiroki 2 Sport re-stock; there ARE a few pairs still available. They're our most popular model, shockingly lightweight with lenses designed for variety of lighting conditions. These colours, ( Amethyst, Saffron and Laguna ) are selected to add considerable advantage to both game and clay shooters. Hiroki 2 Sports are available with both standard and prescription lenses. If you've been considering buying yourself a pair; now is the time! Any questions, hit us up in the DM's. #gameshooting #clayshooting #backinstock #britishbrand #titanium #seelifebeautifully

ON THE VERY LAST DAY OF 2023 — we have had a parcel from our craftsmen in Japan! We have added a VERY small quantity of Hiroki2 Sport frames available to the website….Go, go, go! ( FYI - we also offer Klarna if you’re feeling a bit pinched after Christmas ) For those of you who pre-ordered; your frames have already been allocated to you from this delivery before the extra stock was added online. We are packing them now and will be getting in touch with shipping dispatch updates shortly. #buynoworregretlater #waitlist #christmasmiracle #toohottostock #clayshooting #gameshooting #britishbrand #britishluxury @ed_solomons @edlyonssportsvision

Strolling into Saturday like.... #twixmas #seelifebeautifully #inthefield #bestlife @paulmudd1

Who else dreaming of a getaway for some winter sun? Our eyewear gets to travel to some enviable places…#seelifebeautifully #wintersun #bookingholiday #handmadeinitaly #britishluxury

It's a very merry Christmas for Graeme Bell, who has won our Don't Be a Dick Giveaway! He's getting a pair of our sold-out, three-month waiting list, Hiroki 2 Sport shooting glasses in Gold and Saffron. While we think they're well worth the money and the wait, everything is better when it's free and will be delivered shortly - so Graeme, we hope you thoroughly enjoy the good Karma! Remember everyone; this is what can happen when you're on the Naughty List so Don't be a Dick. Graeme, please get in touch with us via DM or via the website to arrange delivery of your prize. Happy Holidays. #dontbeadick #christmasgiveway #holidaysurprise @belly_esq @ed_solomons @edlyonssportsvision

Wishing all of our friends, supporters, customers and family a happy and peaceful Christmas and winter holiday season. #tistheseason #seelifebeautifully

Missed the shipping deadline? Need a last minute gift that still says 'style and sophistication'? Fear not. We have you covered. Edwards Eyewear Gift Certificates are now available to purchase online from £50-£400 delivered straight to your inbox! Perfect for adding to a Christmas card or emailing that long-distance mate who REALLY needs better eyewear. Help them buy something perfect. #dontbeadick. #seelifebeautifully #lastminute #christmasiscoming (please note image is for illustrative purposes only) @ed_solomons @edlyonssportsvision

Here at Edwards Eyewear, we work on the golden rule of: “treat others as you would wish to be treated”. While we appreciate the loyalty and support of those buying our product, we do not tolerate rudeness by anyone, even if they’re a paying customer. As some of you know, our best-selling Hiroki 2 frames have been sold out for some time - and we have been accepting pre-orders for the next available stock. The wait time is advertised as at least 3 months. Some stock has arrived this week and we’ve been advising those with pre-orders that their frames have been delivered and are now being glazed. However some people are happier about this than others.... The slides above are highlights from a recent customer interaction after we let him know his frames had arrived from Japan, but just needed to be glazed and he could expect delivery in January. Their reply was a barrage of abuse. The person in question had placed their order in October and despite the warning of a three-month wait at the time of purchase as a “pre-order”; was incensed about the wait. The result? He’s been now issued a refund ( whether he likes it or not ) and we’re GIVING AWAY his glasses to a lucky person out there ABSOLUTELY FREE! Learn how to enter and win by swiping above. The winner will be drawn on Christmas Day; look out on our socials to see if it's you! If you've ever fancied a pair of Hiroki 2 Sport shooting glasses; this is your opportunity! Skip the queue AND get them for free, it's a win-win. You can enter as many times as you like with a separate post tagging a friend = new entry. Remember; it pays to be polite! #dontbeadick #seelifebeautifully #customerservice #playnice #fuckaroundandfindout @ed_solomons @edlyonssportsvision @ladbible @thecustomer.isnot.alwaysright @thearchbishopofbanterbury

Christmas Orders Cut Off for UK delivery - Tuesday December 19th. Please ensure that you have placed your orders for Christmas gifts from Edwards Eyewear by the 19th. This gives us JUST enough time so we can prep, pack and post your orders in time to arrive before the holiday. We would hate for anyone to be missing a present under the tree! #christmasiscoming #seelifebeautifully

“You can have anything you want in life if you dress for it” - Edith Head. #seelifebeautifully

Last Call for International postage in time for Christmas! Last day to purchase for the following countries is Monday 11th of December. So if you’ve been procrastinating this weekend is the time to pull the trigger on your Edwards Eyewear purchase! : Austria, Belgium, Canada, Czech Republic, Denmark, Eastern Europe, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Netherlands, Poland, Slovakia, Sweden, Switzerland, Turkey, USA — we would hate for anyone to be disappointed Christmas morning. #seelifebeautifully #christmas #lastcall

Winter has arrived but we’re still out enjoying the field. Who else is braving the weather for the sport? Image courtesy of @robhart_clayshooting #seelifebeautifully

Watching and waiting…#seelifebeautifully

Bundle up with fur and frames, it’s bright and bitter out there! Rebecca wears the new Modena sunglasses in Light Havana ( you’ll just have to trust us on the colour ) #winterfashion #blackandwhitephotography #babyitscoldoutside #seelifebeautifully @rebecca_charlotte_lyons

“To see in colour is a delight for the eye but to see in black and white is a delight for the soul” - Andri Cauldwell #seelifebeautifully

Edwards Eco Firenze enjoying some winter sunshine while on holiday in Dubai with @alexfowle. Thank you for sending us the pic! #seelifebeautifully #wintergetaway #sunglasses

It's been a bright, beautiful weekend and we hope you all have been enjoying your time in the field and outdoors. Days like this are the best, spent with family and friends. #seelifebeautifully

Our Black Friday sale starts TOMORROW ( we’re old-school like that ) and ends at midnight on Saturday in support of Small Business Saturday. So if you or someone you care about has been pining for a pair of Edwards Eyewear; now is your opportunity. FYI There is LIMITED stock in Milans and certain colours of Bergamo and Venice SWIPE FOR CODES! ….#blackfridaysale #smallbusinesssaturday #lookcoolsavemoney #christmasiscoming #seelifebeautifully

Here are the codes for our Black Friday sale! Modena and Eco range = 20% of Milan = 15% off. Venice = a further 10% off markdown and finally, the Bergamo & Napoli ranges = further 5% off markdown sale prices. The sale is STRICTLY Friday and Saturday only, so set that reminder in your phone. Codes in the video and on the website. #seelifebeautifully #blackfriday #smallbusinesssaturday #supportsmallbusiness

Autumn styling at its very best. We just love these Bergamo frames in Havana! Image courtesy of @eleanor_doe_countrygirl -#customerofthemonth #seelifebeautifully

More added to the Black Friday sale, starting this Friday! Strictly two days only from November 24-25th - check back here during the week for your Black Friday codes. There will be additional discounts, even on current markdowns and up to 20% off on full-price frames too. #blackfridaysale #seelifebeautifully

Our Black Friday sale is coming next week! Here’s a sneak peek of what’s on offer; up to 20% off select models from Edwards Eyewear. November 24th and 25th ( Black Friday and Small Business Saturday) ONLY. Look out for more information coming soon. #blackfriday #christmasiscoming #treatyourself #seelifebeautifully #smallbusinesssaturday

Edwards Eyewear on tour! From England to Italy, we’re really enjoying your photos please keep them coming! Images courtesy of: @fieldsportswithspeed @claresads @mark.a.j.rea @wiff96 #customerofthemonth #seelifebeautifully

Black Friday Sale - details coming soon! #blackfriday

Friend of the brand Jonny Carter took his favourite Hiroki2 Sport in Amethyst out to Germany while filming for @tgs.outdoors. We are currently accepting pre-orders for the next run of these glasses ( sold out three time already ) so if they’re on your wish list - tell Santa to head over to our website now. Image courtesy of @krieghoff1886 by @ralf_mueller_photography @jonny.carter.tgs #seelifebeautifully

Autumn is endlessly inspiring to those who love fashion ( hello cashmere and tweed! ) and those who feel most at home outdoors. Here’s a little autumn Edwards inspiration for your November evening. #seelifebeautifully #autumncolors

More details coming soon - but be ready for our Black Friday Sale later this month! #seelifebeautifully #blackfriday2023

Take a spin through our DM’s and inbox…Thank you for sending in your holiday snaps and selfies. We do love seeing all the Edwards Eyewear out with you on your adventures. Keep them coming! #seelifebeautifully

Modena in Dark Havana with Bronze polarised lenses - based off the best-selling Edwards Eyewear Milan frame, are wider across the temple and we have added sprung joints for superior comfort and raised the top profile to give more height. £295 as ready to wear or available with prescription lenses - prices on request. #seelifebeautifully

Modena in Light Havana with Bronze polarised lenses - based off the best-selling Edwards Eyewear Milan frame, are wider across the temple and we have added sprung joints for superior comfort and raised the top profile to give more height. £295 as ready to wear or available with prescription lenses - prices on request. #seelifebeautifully

The Modena picks up where the Milan left off…with sharper edges and a wider frame, this is our most sophisticated and stylish frame yet. Available on brushed black, and both light and dark Havana. £295 off the shelf but also available with prescription lenses on request. Contact us for a quote. #seelifebeautifully

Some things are better in pairs. #seelifebeautifully #anniversary

The order book for Hirokis is still open - but not for much longer! If you’ve been coveting a pair; now is the time! Pull the trigger and get your pre-order in today. Link in bio. 📸 credit @krieghoff1886 #seelifebeautifully #presale #snoozeyoulose

You can't go wrong with neutral and grey looks perfect with everything including Navy, Camel, Burgundy, Green Rust.... basically everything in your autumn wardrobe. We have a handful of Milan's left in stock, one being this beautiful marbled grey frame with a polarised lens. The Milan a precisely balanced, vintage inspired frame which distributes weight evenly across the sculpted bridge and temples. Snatch these last few up before they're gone forever. £295 #seelifebeautifully

More game day looks featuring Edwards Eyewear; we love seeing all the colour coordinated outfits matched up with Hirokis! Stylish AND functional. Image courtesy of @cpody_car9y #seelifebeautifully #gameday

Edwards Eyewear; the perfect accessory for your next adventure. Images courtesy of @alexfowle and @jemimafowle #seelifebeautifully #reindeer #scotland #countryside #lifeoutdoors

A day of sport in the sunshine ( with occasional showers ) in the autumn, shared with friends is a delicious treat... #seelifebeautifully #autumn #gameseasonuk

Tweed? Check. Appropriately autumnal knitwear? Check. Edwards Eyewear? Double Check. You’re set for another day outdoors. #seelifebeautifully #gameday #autumn

It’s October and there still a bit of sun to be enjoyed. Chloe sent us these snaps of her and her canine companion, Flynn enjoying a day of picking up in the field. Chloe wears the Hiroki 2 in gold with the bronze TAC polarized lens for a day of sport. If you would also like a pair, now is the time to pre-order! Details on the website or in our Bio. #seelifebeautifully #customerofthemonth

It's another sell-out! We are yet again SOLD OUT of ALL Hiroki 2 and Hiroki 2 Sport. We have a small quantity on order from the artisans in Japan, but this will only be a minor re-stock, hopefully in time for Christmas. We are heavily suggesting that if you, or someone you love is coveting a pair of Hiroki PLEASE place a pre-order for your favourite via the website. If there are any questions, please feel free to comment or send a DM. Thank you yet again for all of your support, that has made such a post necessary. #seelifebeautifully #preorder #handmade

Throwback Thursday - Reflecting on our days at the Game Fair and the debut of our new Modena frame. They look equally stylish on both gents and ladies, as modeled here by @lydiavanderbilt. Available in Brushed Black, and both Light and Dark Havana. #seelifebeautifully

Considering all the possibilities on the horizon…Wayne wears his favourite Hiroki2 frames for a variety of outdoor activities. Are you participating in any sport this weekend? Let us know and send us a pic in your Edwards Eyewear. Image courtesy of @catty_shack_hunter #seelifebeautifully

The new MODENA handmade sunglasses frame is the ideal mix of high performance materials, classic styling and modern aesthetics. Now available in Light Havana, Dark Havana and Brushed Black. Perfect for country or city. #seelifebeautifully

It’s starting to feel just a little more autumnal out there! Overcast with bursts of sunshine… keep those shades handy! Image courtesy of @misschelseaking #seelifebeautifully

AND THE WINNER IS: @clairesads Congratulations Claire, you’ve won your choice from our new Modena collection! Please get in touch via the website or DM us and we will send you your prize. Thank you to everyone who participated; we will be having another giveaway very soon. #seelifebeautifully #inittowinit #handmadeinitaly #britishbrand #countrylifestyle

Purple Haze….. a trio of bespoke Hiroki2 Sports in Amethyst are off to their new home! The window for pre-ordering Hirokis is still open, so if you’ve been considering a pair, now is the time. Pre-Order on the website. Link in bio. #shooting #handmade #claypigeonshooting #seelifebeautifully

Can’t beat a design classic, which is why our Venice frame is so popular with both men and women. It’s a style that was popularised in the 1950’s and hasn’t been out of fashion since. Our Havana bio-acetate mimics traditional tortoiseshell with a more ecological approach. Matched with gold tone hardware, they’re the perfect accessory for those wanting an elegant finishing detail. Best of all? They’re on sale for only £149 ( RRP £295 ) Image courtesy of @jessdutton01 #seelifebeautifully

Can’t go wrong with Saffron. Wayne wears our Hiroki2 Sport in Antique Silver with a Saffron lens. The red/orange base in these lenses boosts acquisition of red, pink and orange targets by blocking blue light, enhancing the overall environment and optimising depth perception. This is an ideal choice for either game or clays. They’re currently sold out, but you can pre-order yours on our website. #seelifebeautifully Image courtesy of @catty_shack_hunter

****COMPETITION IS NOW CLOSED!**** Win a pair of our latest sunglass model, the Modena by simply giving us your very best caption for this photoshoot outtake! You can enter as many times as you wish, but each caption needs to be in it’s own comment please. Edwards Eyewear HQ will choose the funniest, cleverest or downright cringe-worthiest caption from both Instagram and Facebook. The winner will receive their choice of colourway from the Modena collection which are all handmade in Italy from our premium bio-acetate, making them not only stylish but an environmentally friendlier alternative to traditional plastics.

Things are looking bright! Better wear your shades. Ed Solomons wears the Edwards Eco Firenze in Olive. Ed Lyons in the Hiroki2 Antique Silver. #seelifebeautifully

Get them while they’re hot! We have JUST five pairs of Hiroki2Sport in Gold and Saffron available. These are the last few before we restock in approximately December….. don’t say we didn’t warn you ;) #buynoworregretlater #shootinguk #handmadeeyewear #seelifebeautifully

Who says country fashion has to be boring? We love Alix’s alternative spin on classic looks; paired here wonderfully with her new Edwards Eco Firenze frames. -#seelifebeautifully #alternativefashion #inked #customerofthemonth

Esther’s already in weekend mode; who else has started early? It’s going to be a hot one, so accessorise accordingly! Esther wears our Venice Frame in Havana. ( which is also in sale! RRP £295 now £149 ) Summer isn’t quite over yet….#seelifebeautifully

Despite all this heat….Who’s looking forward to game season?

How fabulous was the weather this weekend? Summers not quite over yet…#summervibes #countrylife #shotguns #eyewear #sunniesandshotguns

It’s an exciting schedule of country sports in Lincolnshire today with both The Grimsthorpe Challenge ( of which we are Sponsors ) and the Defender Burghley Horse Trials in full swing. Whatever you’re doing, we hope you have a fabulous time and if you’re wearing your Edwards Eyewear, send us a snap to be in to win Customer of the Month! #customerofthemonth #seelifebeautifully @grimsthorpeshootingground #grimsthorpechallenge

More sellouts on the Hiroki 2 and the Hiroki 2 Sport! In short, there are NO satin black frames available with any lens. We only have extremely limited numbers of Gold/Saffron and Antique Silver / Saffron in stock - so if you’re even thinking of it; buy now! PLEASE place a pre-order on the website for any colour and Len’s combination you wish. If you’re considering buying a pair for yourself or a loved one for Christmas please make a pre-order to avoid disappointment. A big THANK YOU to everyone who has bought a pair and made this “crisis” possible!. Link in Bio #seelifebeautifully

Bank Holiday Weekend Sale! 10% off all brand new Modena models, ( Light Havana, Dark Havana and Brushed Black all with polarised lenses ) plus free worldwide shipping - but only until Midnight on Monday with code BANKHOLS10% #seelifebeautifully #bankholidayweekend

Bank Holiday Weekend Sale! 10% off all brand new Modena models, ( Light Havana, Dark Havana and Brushed Black all with polarised lenses ) plus free worldwide shippping - but only until Midnight on Monday with code BANKHOLS10% https://www.edwardseyewear.com/Store/Modena-c154213985 #seelifebeautifully #bankholidayweekend

Our Hiroki 2, and Hiroki 2 Sport aviator glasses have proved to be our No. 1 bestselling product over the last two years. As a result, we have already sold out of most lenses and frame colourways in 2023. In August, we are placing a re-order for all frame colours, but these will be limited in number. The Hiroki 2 fames are handmade in titanium and re-orders usually have a 3 month turn-around from the craftsmen in Sabae, Japan. We fully expect this reorder to quickly sell out yet again. As a result, we are now accepting pre-orders for Hiroki 2 and Hiroki 2 Sport. Pre-ordering guarantees you a place at the front of the queue and your desired frames earmarked for you on arrival of our shipment. If you would like to pre-order, please use the Pre-Order page to place your order today to guarantee delivery. If you have any questions, please send a message through the Contact page of the website or drop a DM.

Our customers are our models. — We love getting pics of people wearing our frames, out and about enjoying their day. Please keep them coming! #reallife #friendsandfamily #selfies

Surprise! We just found a FEW pairs of the Bergamo in Havana and added them to the website....Go! Go! Go! They will not be restocked and are the absolute last of this model and colourway, so don't delay. #seelifebeautifully

“Design is a balance between form and function - it takes two.” The design for our Hiroki aviator frames was based on giving the wearer an almost unimpeded view; particularly at the furthest points of their peripheral vision. This meant a super thin lightweight frame, which lead into using Japanese titanium as a material. Titanium offered the thinness required, but also the strength we desired to offer a robust product. Form follows function. #seelifebeautifully #design #handmade

“My philosophy? Simplicity plus variety.”- Hank Stram #seelifebeautifully

When in doubt….go with Havana. This classic colourway looks amazing on all skin tones and are resistant to changes in trend. A classic never dies. Shown here: our Napoli ( left ) and Bergamo (right ). Both models are in our summer sale, was £249 now £99. #summervibes #seelifebeautifully #countrylife

Next up in the new Modena range; classic Black. These frames are a master class in subtlety; matte brushed black bio acetate is reminiscent of buffalo horn on the exterior, with a gloss finish to the inside and our EE logo on the temple. Paired with pale grey polarised lenses, the overall aesthetic is of paired down modernity. These Modena's whisper rather than shout. Now available online for £295 #seelifebeautifully #handmadeinitaly #backinblack #classicwardrobe #quietluxury

Next up in the new Modena range in the Light Havana with polarised bronze lenses. These are a beautiful tortoiseshell inspired pattern that has been popular since the 1920s. Our bio acetate material has a striking luminosity when the light passes through them, echoing the luxury of those vintage frames. Matched with an angular, sleek, architectural design, these particular Modenas are the best of both worlds. Now available online for £295. #handmade #madeinitaly #smallbusiness #seelifebeautifully

We are pleased to annouce that our latest frame design, the "Modena" in now available in the online store. The Modena is an evolution of our best selling Milan style. Rounded edges have given way to with sharper lines for a streamlined aesthetic. These are an elegant, but edgy design update and suit both gentlemen and ladies. Shown here in Dark Havana, they are also available in Light Havana and a Brushed Matte Black, all come with premium polarised lenses as standard. As with all of our luxury frames, these are handmade in Italy from bioacetate, a plant-based fibre made from wood pulp and cotton. #notplastic If you have any questions, please drop us a DM. #seelifebeautifully #handmadeinitaly #gentlemensfashion #countryfashion #smallbusiness #britishbrand

The sun has finally come back! Who's wearing their new Edwards Eyewear today? SCROLL FOR MORE #seelifebeautifully